We had an understanding of our player needs but understanding the scope of the project still changed, you build something and then you get lots of requests for something else.
JUSTPLAY TEAM APP UPDATE
“The first challenge is understanding scope, we’re really fortunate in that we did the reverse of what some people try and do, we had real participants first and we understood what they needed from us – needing to update their game times, being able to RSVP, finding an extra game to book. “If you’re a serious technology company, which is what we view ourselves as now, you’re always striving to make a better product. At no point will we say there will be no more. What were the difficulties faced in building your own platform from scratch?ĭA: “It’s everything and it’s constant! We started building four years ago and we haven’t stopped at any point. “It was approaching the first couple venues that we weren’t affiliated with, their response and excitement about the concept I think really drove it from there.”
“After a year or so operating in Melbourne we had enough encouragement to suggest that it was a problem in the big Australian cities. Take me through the expansion.ĭA: “It happened organically in the sense that we started with the venues we had relationships with, which was four across Melbourne.Then we would have people getting in contact with us through our website and putting assorted requests asking if they could have such a platform in their area or city. You went from a couple venues and you’re realising that this is a city-wide problem. Then the idea became crystallised and expanded. What are their qualifiers, what do they need? It grew from there.” “The problem was crystal clear it was just trying to organise these people into teams. Within those venues we were running it was trying to make teams with those people and working out how we could do that. “It was a matter of wanting to accommodate these people but it wasn’t an idea originally to start a business. It seemed really obvious that there needed to be the opportunity for anyone who wasn’t an elite player, who was friendly and of an adult age. I do start with the genesis of the idea, how did it start and how did you identify the problem?ĭavid Argyle: “It essentially started from delivering sporting competitions working for another company in Melbourne – futsal, netball, basketball – and had people walking into the venue, calling up, sending emails basically stating a desire to play and not having a whole team. Placing a big importance on encouraging participation drives the best experiences, something that Just Play is focussing on. The emphasis on making sure all skill levels are catered for is certainly of note because that is one of the most crucial barriers for people participating in sport. Their app is designed to be a streamlined, interactive way of joining an organised sports team at a local venue or court as it would finding a gym or yoga class. Their co-founder and CEO David Argyle told Bullpen how they are technologically breaking down the barriers for people to find teams and games to play in at all skill levels. Melbourne-based company Just Play’s mission is to make it as easy as possible to join a local sports team. We’re very much at an age and persuasion where technology is the answer to doing anything large and at scale, it’s certainly true for sports and fitness coupled finding people and places to do these activities.
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